About
I work at the intersection of design and development on soft goods, hard goods, and their integration. My process is based on asking ‘why’ and designing through prototyping. I am driven by a love of solving puzzles.
I have worked in-house on all aspects of the design and development process, growing brands, and in design consultancies, providing fresh insights and expertise to large corporations.
I’m an industrial design and development consultant based in Squamish, BC. Please contact me with any inquires at zgoldbergpoch@gmail.com.
Clients
Process
Define the user or business need. I believe in understanding the “why” and creating clear expectations.
Activities
Explore the project/product background and previous learnings
Define the constraints — timeline, budget, MSRP, IP, and stakeholders
Research — users, market, technology, materials, and processes
Example Deliverables
User insights and market opportunities
Concept review — for feasibility and estimated difficulty
Material/process intro deck — constraints and opportunities
Mood boards identifying brand direction and visual language
Ideate lots of ideas. I think through making and interacting with materials + processes.
Activities
Brainstorming and ideating
Prototyping — Sewing, bonding, tool-made textile and foam molding, pattern making, 3D printing, CNC and laser cutting, wood and metal work.
Example Deliverables
Sketches, drawings, and concepts decks
3D CAD mockups and renders
Proof of concept mockups and prototypes
Refine down to one path through prototyping and testing.
In-house development results in better designs and a construction process ready for the factory to implement.
Activities
Higher fidelity prototyping
Material sourcing + development
Design validation and testing
CMF (Colour, Material, and Finish Design)
Example Deliverables
Prototypes and samples
Testing results and action plans
Cost estimates (BOM + FOB)
Implement the design. Through rigorous documentation, clear communication, and fussing over the details.
Activities
Finalize the design for manufacturing and bring to vendors
Optimize cost
Provide manufacturing support to vendors, suppliers, and the client
Example Deliverables
High-fidelity samples
Supplier and vendor introductions
Tech pack including BOM (bill of materials) and DFM (production processes)
